What kind of studies can I run?

We’ve invested heavily in online tools that let you set up a test on your own in minutes, and we also have a full-service research team for complex studies. Here are some research goals that are possible with UserTesting.

Understand your complete user experience with these research methodologies:

  • Moderated and unmoderated studies
  • Longitudinal testing
  • Focus groups
  • Survey questions and numeric rating scales
  • Competitive benchmarking
  • Net promoter scores
  • A/B testing
  • Time on task analysis
  • Click maps, navigation tree testing and card sorting

Recruit your exact target audience with our sampling services:

  • Test with your own customers
  • With our Pro plans, you can invite your own customers to participate in your user tests.
  • Custom recruitment, managed directly by us (you won’t be shoved off to a third party)
  • International testing
  • Sample sizes as small or as large as you want them to be

Launch a new product confidently through continuous software development research

  • Prototype and wireframe tests
  • App store pages and app icon tests
  • Unreleased apps / beta builds
  • Competitor tests

Improve your customer experience through these advanced insights

  • Shop-alongs
  • Product unboxing and setup
  • Light ethnographics
  • Online ordering, in-store pickup
  • Omnichannel customer experience (if you can imagine it, we can probably test it)
  • Uncover the whys behind your CX metrics (NPS, Foresee, customer satisfaction, etc).